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June 23, 2009

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Kenny

I think the question is looking at the situation in a narrow way. People are always asking, what's going to be the iPhone killer? What's going to make DVD's go away? At times this happens. The CD did eliminate the cassette tape. But this isn't always the case. Sometimes the new technology or new product simply morphs what already exists.

Here's an example. I got my undergrad in a traditional college. I got my masters at a traditional college through online coursework (I never set foot on the campus). We did all our work through BlackBoard, the online/interactive learning software. Although more and more people are going to school online, what I've learned is that scores of traditional schools are now using BlackBoard and other online/social software to enhance the learning process at a traditional school. They get their assignments online, submit their homework and papers online and participate in discussions online all while still going to class. The technology morphed the traditional system into something better.

This year I was a blogger for the Orange conference. I blogged, tweeted and posted videos like crazy during the week of Orange along with 12-15 others. A lot of people who couldn't come to Orange got a lot out of the online/social experience... but it still wasn't the same. For those who attended Orange, it enhanced their experience to some degree.

So, I don't see social media making conferences passe. However, I think social media will continue to morph the conference experience. Social media will help extend the conference experience for weeks after. Social media will also broaden the reach of the conference. This Spring I also experienced two other conference main sessions through video streaming.

I look forward to having richer experiences at the conferences I attend as well as experiencing other conferences through social media. That's my 2 cents.

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